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From the moment I first picked up a pencil, I was captivated by the power of design to transform spaces and evoke emotions. That early curiosity became a lifelong pursuit, leading me to study Interior Architecture & Design, followed by a Masters in Spatial Design at Teesside University. Those years cemented my belief that good design isn’t about decoration - it’s about purpose, flow and dialogue between people and place.
I began my professional journey in 2007, working as a freelance 3D visualiser, turning ideas into tangible environments. Later that year I joined PWS Distributors Ltd, where I spent almost two decades shaping the visual and strategic direction of their interiors. My role evolved from showroom designer to Head of Retail & Commercial Design, overseeing projects that expanded far beyond kitchens - into bedrooms, home offices and whole-home concepts. Working closely with retailers, I helped develop design solutions that balanced commercial ambition with human scale, creating spaces that felt both considered and lived-in.
Detail has always been my obsession. The way light falls across a surface, the sound a door makes when it closes, the rhythm between materials - these are the small moments that define whether a design simply looks right, or truly feels right. My approach is always client-centred: to listen, interpret and translate their vision into something enduring. Now I bring that same depth of thinking to my interior design practice. Every project begins with context - the architecture, the landscape, the people - and builds from there. My focus is on timelessness rather than trend, on materials that tell their own story, and on craftsmanship that rewards touch as much as sight.
BA (Hons) Interior Architecture & Design
2003-2006 Teesside University
First Class
MA (Hons) Spatial Design
2007-2008 Teesside University
Distinction
I studied Interior Architecture and Spatial Design at Teesside University. That’s where I first learned to see the bones of a space - how light, proportion and material can change the way people move and feel. It was also where I discovered a fascination with the relationship between design and craft - the moment an idea becomes something you can touch, use and live with.
Head of Retail & Commercial Design
2008-2025
PWS Distributors
After almost twenty years at PWS, I wanted a new challenge - something more personal and closer to my own design aesthetic. My interior design practice is a space to refine ideas, take a hands-on approach to making, and create interiors that feel grounded and enduring.
Founder
2025-Present
Drawing Room Networking
Member
2025-Present
RIBA Affiliate Member
Design is in my DNA. I come from a long line of designers, engineers and hard grafters.
Graeme Smith
If you want to discuss projects, press work or public speaking opportunities, drop me a message.